Secrets Behind Advertising

Bandwagon and Emotional Appeal

      What are these things you say. Well, bandwagon and emotional appeal are ways advertisers try to convince you to do what they want. When they use bandwagon they try to tell you that if you don't buy or use their product you will be missing out on it. This way you want to buy or use the item now. In the ad below the mime went out of his way to tell the "customer" that she will save lots of money if she uses State Farm. See how this works? Emotional appeal is used a lot in many ads. When advertisers use emotional appeal they are trying to get into your head and make you think how they want you to. Like in the ad below they go for your sense of humor by making you laugh from a talking baby. They could do many things such as using cute pictures of maybe animals, or a sad topic like a funeral, this way you feel how they want you to. In this ad you will see and hear things that may amuse you and you may get convince that State Farm is actually useful. That is what advertisers are trying to do. As you watch the ad think of how bandwagon and emotional appeal are used. For another funny State farm ad using these same strategies click on the link below. http://youtu.be/q388CjelxvU

     In this ad bandwagon was shown right at the end, when they said,"Get to a better state, State
Farm." This is saying how you can only be in a good condition with State Farm .This ad uses
 emotional appeal by making you laugh from the talking baby.

My Opinions

     In my opinion this ad uses emotional appeal. How, you ask? Well, were you laughing? That's how! I like this commercial, because it is funny and clearly shows emotional appeal. Since this strategy was used it would make me want to use State Farm, because if someone would go out of their way just to tell the "customer" that the product will save her money, I would want to buy a product like that. The target audience for this commercial would be adults that are trying to save money. They would be convince that they are going to say money. I think this ad will help the company make money, because people that are desperate to save money will be convinced by a silly ad like this.
     This ad uses bandwagon too, at the end of the commercial. I don't like this commercial, because it indirectly says that you will only save money with State Farm, which isn't totally true. This strategy will not want to make me buy it, because I don't think that the only way possible to save money is with State Farm. Although, some people could get  convinced by the large amount of money that the mime saved. I think the target audience is adults trying to save money, that could use something like State Farm. I do think this ad could help the company make money, because most people don't think of how the amount of money they save can vary from 5 dollars to 500 dollars, this way they will use this product.

Top 5 Bandwagon Advertisements 

In this ad bandwagon is used, because at the end of the ad it says you will stay young only if you
 drink Evian.


In this ad bandwagon is used, because it shows how Apple is the only company that has come up
with Siri.

In this ad bandwagon is used, because they show how safe the Jetta is when other cars could be
safer than the Jetta, causing the ad to have bandwagon.


In this ad bandwagon is also used, because at the end of the commercial it says that AT&T has the
 fastest 4G LTE network, which is  saying that only AT&T has a fast network.


In this a d bandwagon is used, by showing how only Chex Mix tastes good and everyone only wants
 Chex Mix.

Top 5 Emotional Appeal Advertisements

This ad shows emotional appeal by making you laugh by how the small dog could knock over a large
door. This shows a happy emotional appeal.


This ad shows emotional appeal by showing a young boy's shoe alone on the street next to the car.
 This shows sadness, because the boy lost his life, because of a careless lady.


This ad uses emotional appeal by make you smile, because throughout the whole ad the man was
showing the women how paper isn't needed, but at the end the opposite happens making the ad
 funny.


This ad shows emotional appeal by making you laugh from the crazy story the dad told the young
boy. This makes you feel happy; Why else would you be laughing?


In this ad you probably laughed a lot which the advertisers wanted you to do. Since they did this it is
called emotional appeal. 

Got Questions?

What do you think about the techniques advertisers use? Do you understand them? If not, be sure to ask questions below! Next time you watch T.V make sure to watch out for an ad you like and add a link in your comment. Maybe you'll make my top ten comment list! You can't make it if you don't comment!

Here's a link to some other funny commercials. http://www.youtube.com/watch?v=enzkdcCE8s4